Best Time To Post On Instagram For Likes

Growing an audience on Instagram hasn’t been easy for some people, now that Instagram keeps on updating its algorithm and the competition on the platform has also significantly increased. When Instagram changed its algorithm, it started to give priority to accounts that were more of influencers, friends, and family types.

The business accounts lost a bit of reach, it got harder for them to show up on the Explore page. But then we started to play around with our accounts and study the posts that had more reach than others. Now we know the recipe for the best time to post on Instagram for likes and views. 

Is there a best time to post on Instagram for likes?

Yes, Instagram prioritizes content that is new. So if you’re posting when most of your followers are online then it will benefit you. Posting on high engagement time is important but so is your social media strategy. You need to have clear goals and targets for your account or brands. You have to keep an eye on the content that has been successful over the past few weeks, the tricks that have worked for you, and reapply them on your future content. 

We found out that the best time to post on Instagram for likes is 10-11 am and 2-3 pm. During these hours most people are scrolling through their feed and it is more likely that they will stumble upon your post and there are more chances for you to get maximum views on Instagram posts. There are many more tips and tricks that will be mentioned further, keep on reading. 

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Does Posting Time on Instagram Really Matter?

Every public account or business account on social media has a unique audience and that audience has unique likeness and pattern. Most Instagram accounts have different times for posting on the platform. According to the data we collected from various sites, Thursdays are the best to post anywhere between 2 pm and 3 pm would be ideal, 11 am works for Wednesdays. Instagram algorithm pushes your account to wider audience when it is seen by more of your followers. 

You must be wondering what this fuss is all about. People are always online and scrolling on Instagram. You are right but for public and business accounts, 70 to 90% of the accounts that follow them should be online. The reason is that when you post and your followers are online your post will pop up in their feed. This is why posting time matters. 

Best time to post Reels on Instagram

Instagram reels are the fastest way to grow any account right now. Reels are going viral of all kinds of types because reels get more engagement than stories and images. There are a few things you should keep in mind when you’re making a reel.

The reel should be interesting enough to bring the audience to explore more on your account, it should be engaging and should be posted at the right time. Coming back to the question, what is the right time to post a reel? According to our research, the best time to post on Instagram for likes throughout the week to get maximum likes on insta posts is mentioned below:

  • Monday: 10 am, 10 pm
  • Tuesday: 2, 4, 9 am
  • Wednesday: 7, 8,11am
  • Thursday: 9 am,12, 7 pm
  • Friday: 5 am, 1, and 3 pm
  • Saturday: 11 am, 7, and 8 pm
  • Sunday: 7, and 8 am, 4 pm

What is the best time to post on Instagram for likes today?

The best time to post depends upon the audience that you want to target, your industry, the content you post, and the intent of your content. You will also need to determine what kind of performance you’re looking for from your content. You will have to study your engagement and content closely and depending on your goals you will schedule your posting time. 

A few things to consider before, you’ll need to check out the post that had the highest impressions. How are these posts different from others? What time did you post them? If you don’t have a business account you will need to convert it to it, so you can use the Instagram insights feature. Here are the timings that work best for us:

Day Of The WeekTime
Monday12:00 PM
Tuesday9:00 AM
Wednesday11:00 AM
Thursday11:00 AM
Friday2:00 PM
Saturday9:00 AM
Sunday7:00 PM

Considerations to Keep in Mind When Looking for the Best Times to Post on Instagram

Whatever your niche or reason you create content, it is known that you put a lot of effort into it. Regardless of the efforts you may not get the results you are looking for and it can get depressing. To change this you have to try and figure out the best times for your account to post on Instagram, and if you’re looking for help we have mentioned a few considerations for you to look at. 

Day of the Week

Most people are using Instagram during the weekdays, and are out and about on weekends. This means there will be more audience available to see your content if you post on a weekday. When you decide to post on a workday, think about the time when most people will be free or on a brake. Typically when people wake up they check thier phones and on lunch breaks as well. 

Interested in doing marketing on instagram?Read this detail guide about it

Breaks in the Workday

People love to use social media platforms on weekdays during the break. It gives them a little relief from the hectic routine and Instagram engagement peaks during those hours. Post on the time when you think your followers will be taking breaks. 

Use Time Zones to Your Advantage

To check where your audience is from, you have to take help from Instagram insights. It will show you where the majority of your following is located. If it’s not the same as yours, then try posting on their time zones rather than your own. You will have to think about the time that would work best for your audience.

Frequency of Posting on Instagram

Instagram wants quality content, now it is up to you how often you provide that. If you can create good content once a week or 4 times a day, it will work as long as you are consistent with it. When you study your users, you will understand when they mostly interact with your post. Gaining interactions are all based on how involved you are with your audience.

If you’re not getting the results you are looking for, then you should increase the frequency of your posts and also make them more interactive. 

How To Use Instagram Insights

Instagram Insights are only available for business accounts. There are many more features that are provided by Instagram to its business accounts, business accounts can boost posts, they can add a contact button under bio, and they get the swipe-up feature and quick reply option in DM. However Instagram Insights are the best of them all, it will give you a key demographic on how many followers you have gained and lost, it gives information about the age, gender, and location of your followers.

 You’ll be able to collect information and use it for the betterment of your Instagram account. The most important feature of Instagram Insights is that it shows when the majority of your followers are online. That is the time when you should upload your content. 

Having this key data and the engagement of every post will help you have a clearer idea of when to do and when not to. You can set your posting schedule according to this data. This is why you should regularly keep an eye on your Instagram Insights. 

Schedule your post for Prime Time

Not all of us are always active on Instagram all the time, people have full-time jobs or other chores that need tending. There are tools that can help you with scheduling your posts, you will need to create content and schedule to post at the desired time. This will also help you with consistency, having an Instagram account requires consistency. Having consistency will help you get maximum views on insta posts. 


The essence of it all is that the best time to post on Instagram for likes requires some thought. First of all, you need to find your target audience, then analyze your Instagram insights while experimenting with different styles and times. Understanding your followers and their preferences, behaviors, and pattern can help you improve your chances of getting more shares, likes, and engagement. 

If your posts are unique and different from others, there will be a much higher chance for you to get more engagement and followers. You will need to keep some considerations in mind such as people are often online on working days, and on lunchtime, you will have to post on their schedule rather than yours. You will have to prioritize your audience and respect what they like and do not like. 

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